Vicutu Concept Flagship Store

Mo Zheng

Architecture, Building and Structure Design Vicutu Concept Flagship Store by Mo Zheng The Concept Store for the Vicutu Fashion Brand, located in Beijing urban area, provides customers with a unique experience. A large-scale three-dimensional metal weaving system is adopted, which reflects the production process and fabric properties of men's clothing on the facade. Within the interior of the concept store, the whole space language simulates the phenomena in nature, creating an immersive place for the visitors. Throughout the store, the woven diagrid language creates unity through its varied expression and implementation as detail.

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